Key concepts

News: News is information about current events. This may be provided through many different media: word of mouth, printing, postal systems, broadcasting, electronic communication, or through the testimony of observers and witnesses to events. Common topics for news reports include war, government, politics, education, health, the environment, economy, business, fashion, and entertainment.

Journalism: Journalism refers to the production and distribution of reports on recent events. The word journalism applies to the occupation, as well as citizen journalist using methods of gathering information and using literary techniques. Journalistic media include print, television, radio, internet, and, in the past, newsreels.

Media: Media is communication outlets or tools used to store and deliver information or data. It is associated with the mass media communication business such as print media, the press, photography, advertising, cinema, broadcasting and publishing.

Data: Data, information and knowledge are often used interchangeably; however data becomes information when it is viewed in context or in post-analysis. While the concept of data is commonly associated with scientific research, data is collected by a huge range of organizations and institutions, including business.

Social influence:  Social influence occurs when a person’s emotions, opinions or behaviors are affected by others intentionally or unintentionally. Social influence takes many forms and can be seen in conformity, socialization, peer pressure, obedience, leadership, persuasion, sales and marketing.